SEO Audit of


Latest SEO audit analysis I did on #ViewZ, discussing content, UI/UX usability issues, Web Presence Optimization, and good practice guidelines.

For nearly a decade Orion International Technology USA, Inc. has been designing and manufacturing commercial-grade LCD monitors for professional video surveillance and digital signage applications. In January 2009, Orion Technology’s brand name changed from Orion to ViewZ and was registered by the CEO, Tae W Hwang. ViewZ consists of over 120 commercial-grade monitor models that are used in security, broadcast & production, digital signage and gaming industries. ViewZ is trusted around the world in casinos, financial institutions, government agencies and Fortune 500 retailers. Over 250 SKUs are available for purchase online from major distributors like B&H.

1- Website Review Summary:

The domain was registered in December 2010. The current design was updated in March 2020. Various changes were made recently. As the inner section for Lenses still has the previous design structure. The structure is done around the Porto WordPress theme, and a reCAPTCHA error message appeared on the homepage. The site is responsive and mobile ready, it features all internal expected pages for support and product description. The homepage has social media links but to inactive accounts. The Event page shows the latest event in 2021, and the site does not have a news, blog, or articles pages. The contact page shows Google map with business address, linking directly to the existing company’s profile would be more relevant. Footer outdated. The mobile version of the site does not provide the header menu.

2- Testing:

Lighthouse mobile:

76/100 Performance – 90/100 Accessibility – error/100 Best Practices – 83/100 SEO

GTMetrix Desktop:

Largest Contentful Paint 3.0s – Total Blocking Time 260ms – Cumulative Layout Shift 0.09

3- Points for Improvement:

Total Page Size: 1.87MB.  No meta description on homepage.  No ‘Screen’, ‘TV’, ‘LED’, ‘LCD’ words found on the homepage for indexing. For “Professional LCD and LED monitors” in the first hundred results ViewZ appears only once under the Anixter distributor. Digital Signage and Medical inner pages URL names should be spelled out for better indexing as it is now “ds” and “medic”. Source code shows mp4 links but do not appear on the page itself, this would need immediate attention as it may increase unnecessary requests hence slows down the site.

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