SEO Audit of


Latest SEO audit analysis I did on #CineGears, discussing content, UI/UX usability issues, Web Presence Optimization, and good practice guidelines.

Cine Gears Inc. was founded in 2010 and registered in 2014. Based in Shenzhen, China with offices in Blaine, Washington and Richmond, British Columbia Canada. ​​Concentrating on video transmission technology to provide high-quality professional-grade products, Cinegears had led the way with cutting-edge wireless follow focus kit, only to be preceded by their Wireless Ghost-Eye video Transmission kits. Cine Gears Inc. is the industry leader in wireless motion control systems and wireless video transmission equipment. Working in the broadcasting and film industry, the company designs, distributes in the film and broadcasting industries. 

1- Website Review Summary:

The domain name was registered in May 2014. The site is https protected. The desktop structure is not browser responsive, nor mobile compatible. The site internal links follow canonical structure and build around an woocommerce platform. The current design dates back to March 2017. Social media links to company accounts are broken and show last activity in 2021. The contact page needs to be updated as 2021 year end office closure still appears. SEO plugin Yoast provides relevant description and indexing. Hence internal domain count shows 923 domain URLs. The site meta description “Broadcast Wireless video wireless motion control VR stereoscopic for film TV, zero latency long range transmission” would need to be more specific for matching site keywords. The Main keyword “wireless video transmission” Cine Gears link appears 24th on Google results.

2- Testing:

Lighthouse mobile:

50/100 Performance – 84/100 Accessibility – 83/100 Best Practices – 75/100 SEO

Time to Interactive: 5.3 s

GTMetrix Desktop:

Largest Contentful Paint 5.1s – Total Blocking Time 398ms – Cumulative Layout Shift 0.06

3- Points for Improvement:

Total Page Size: 8.02MB. With 17 images over 100kb to be optimized. It would be strongly recommended to have the site redone for mobile indexing as Google put high importance with ‘mobile first indexing’ strategy. The site is well indexed but position for main keywords could be improved with a newer site and regular updated content. SOme links like Google plus are outdated and should be removed, as well as footer links are to be corrected.

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