SEO Audit of


Latest SEO audit analysis I did on #VidProUSA, discussing content, UI/UX usability issues, Web Presence Optimization, and good practice guidelines.

VidPro Corporation was incorporated in 1989, whereas the actual listed company name is Ideal World Marketing Inc. and was registered in May 1979. As per Linkedin the company is based in Jamaica, New Yorkand  is led by director Joseph Grosz. For 45 years, VidPro Corporation, a leader in the Photo and Video Industry, has been revolutionizing the quality of aftermarket accessories. The company actively markets products under two major name brands, VidPro and Power2000. Each brand includes a wide selection of batteries, cases, battery chargers and eliminators, AC adaptors, tripods, battery packs, video lights, maintenance kits, camera and camcorder outfits, rewinders and lenses.

1- Website Review Summary:

The domain name was registered in July 1997. The Landing page is http and not secured, as well the landing page still shows ‘coming soon’ title. . The current design dates back to October 2012. Providing options to email sales and support, or be directed to the store subdomain, or downloading the latest Catalog 2022. The ‘shop’ store subdomain is secured with https and is built with the Shopify platform. The Blog page only shows 3 articles and dates back to 2018. The refund, privacy and terms pages are generic and do not contain the company name nor address. Actual company name and address appears only in the catalog, as a terms page provides director Joseph Grosz’s contact email. The site does not provide social media links to the company’s inactive Facebook and Twitter accounts. About a hundred products are listed and available for purchase either on the site itself or readily available on major online distributors.

2- Testing:

Lighthouse mobile:

53/100 Performance – 84/100 Accessibility – 83/100 Best Practices – 84/100 SEO

Time to Interactive: 7.8 s

GTMetrix desktop:

Largest Contentful Paint 593ms – Total Blocking Time 18ms – Cumulative Layout Shift 0.15

3- Points for Improvement:

Total Page Size: 649KB. The home page does not have a meta tag description hence Google result snippet shows very little information, consequently searching for “Camera Bag” or “Camera Battery” for instance VidPro does not appear. As the site makes use of the Shopify e-shop platform, it would be recommended to make use of the actual domain itself and not a subdomain. For various guidelines recommendations it would be best to concentrate all optimization onto the main domain. As it is now, there is very little value to have a landing page only with contact information and catalog download. The ecommerce platform Shopify could be migrated to the main domain and make sure all updates, posts, news, articles, and new products announcements are on the main domain. As well as active social media accounts would greatly help optimization.

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