SEO Audit of


Latest SEO audit analysis I did on #Mole_Richardson, discussing content, UI/UX usability issues, Web Presence Optimization, and good practice guidelines.

Mole-Richardson company designs, manufactures, sells and rents lighting and power distribution equipment for the Motion Picture, Television, Video, and Still Photographic industries. Since its founding in 1927 by Peter Mole who passed away in 1960, Mole-Richardson company has been dedicated to design and build the finest quality equipment for the entertainment industry, the company is a reference in terms of stage and set lighting. Mole-Richardson Co. llc was last registered in 2018 by Michael Parker. In July of 2021 the company moved to Sylmar, CA. 15148 Bledsoe St. Unit A, Sylmar, CA 91342

1- Website Review Summary:

The domain name was registered in 1995. The site is secured with https and is mobile compatible. The desktop version is not cross platform responsive. The latest design dates back to 2019. The homepage has a shortened menu in the header, whereas the mobile shows more menu options. The homepage footer has a broken Instagram plugin and the newsfeed does not appear. Missing credits and terms in footer. Social media company accounts do appear in the footer and accounts do not seem to be much active. The hero slider contains seven unoptimized images. Latest activity dates back to December 2020. Events are not updated. Price lists do not appear to be available. Catalogs date back to 2019 with older office addresses. Products are well laid out with description and specifications. Products and Rentals are well structured. As quote requests are possible, all products are readily available in large US online distributors.

2- Testing:

Lighthouse mobile:

30/100 Performance – 88/100 Accessibility – 92/100 Best Practices – 70/100 SEO

Time to Interactive: 13.4 s

GTMetrix desktop:

Largest Contentful Paint 881ms – Total Blocking Time 0ms – Cumulative Layout Shift 0

3- Points for Improvement:

Total Page Size: 1.76MB. There are 4 images over 100kb to be optimized. The homepage does not have a meta description. As the site’s structure is outdated with a minimal amount of requests it of course loads fast. The site contains 140 inner pages and pdfs documents, the main structure would need to be updated.

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