Latest SEO audit analysis I did on #Thorvin, discussing content, UI/UX usability issues, Web Presence Optimization, and good practice guidelines.
Thorvin Electronics was formed in October 1974 by Jack Thorndike and Wilf Langevin. The name Thorvin is a combination of the two last names of Jack and Wilf. Based in Oakville, Ontario, the company was incorporated in 2007. Specializing in supply of equipment for Computer Control, Digital Signage, Language Learning, Conference, Simultaneous translation, Hearing Assistance, Sound Reinforcement and Computer Control to Canadian Audio and Visual System Integrators. Thorvin Electronics can supply a hardware or software solution to any requirement. Whether it is a simple KVM system or a complete classroom control system, Thorvin provides customized solutions.
1- Website Review Summary: ThorvinElectronics.com
The domain name thorvinelectronics.ca was registered in 2006 but it is not in use nor redirecting to the main domain thorvinelectronics.com which was registered in April 1999. The site thorvinelectronics.net was also registered in 2006 and seems to be a more up to date site with minimal information. The site is https secured and uses canonical structure, it is outdated and not mobile compatible nor responsive. The current design dates back to 2011. The homepage does not have a meta description. The site does not provide social media accounts links, nor any found online. Internal pages search for the domain shows 559 pages. The latest news post dates back to 2018. Some products have a broken link which may be discontinued products or suppliers.
2- Testing:
Lighthouse mobile:
68/100 Performance – 93/100 Accessibility – 83/100 Best Practices – 67/100 SEO
GTMetrix desktop:
Largest Contentful Paint 671ms – Total Blocking Time 0ms – Cumulative Layout Shift 0
3- Points for Improvement:
Total Page Size: 6.67MB. With 41 photos over 100kb in size to be optimized.
As it seems the .net domain is or may be under construction, it is important to keep a main domain .com and redirect all other variations to it. A rebuild of the .com would be best. Creating social media accounts and keeping them active is paramount. Although the company is well known in the industry it would gain to be ‘on the map’ with reviews and provide content in blogs, news, and reviews in the existing company’s Google My Business account.
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