SEO Audit of


Latest SEO audit analysis I did on #AlanGordon, discussing content, UI/UX usability issues, Web Presence Optimization, and good practice guidelines.

For over 70 years, Alan Gordon Enterprises, Inc. famous for Award winning Director’s Viewfinder, the company has been a full-service Motion Picture and Video Support Equipment rental, sales, and service facility. With offices located in the heart of Hollywood, California next to the Paramount Studios, Alan Gordon Enterprises is the go-to camera equipment rental and sales facility for some of the top productions and filmmakers in the motion picture and entertainment industry. A large inventory of new and used production equipment is available through Alan Gordon Enterprises. The company was registered in 1967 and Grant Loucks is the CEO, owner and president.

1- Website Review Summary:

The domain name was registered in March 1998. The current website design dates back to 2014. The site has canonical urls and is built around an e-commerce platform structure, as well as having a link to the eBay online store front. The site is secured with https, it is mobile ready but not desktop browser responsive. All social media accounts links are present on the homepage but accounts are mostly inactive. The “Our Products” link in the mobile menu shows an issue by showing the “Sales” menu highlighted as well. The products page on the mobile does not show the sidebar menu with options. On the desktop version, the sidebar menu for “Our Products” has broken links for “Digital Cinema” and “Glidecam” going to various ‘page ids’ empty pages, both are existing pages and just need to be corrected in the menu. Contact page could feature the existing Google My Business location map.

2- Testing:

Lighthouse mobile:

62/100 Performance – 77/100 Accessibility – 92/100 Best Practices – 99/100 SEO

Time to Interactive: 6.1 s

GTMetrix desktop:

Largest Contentful Paint 989ms – Total Blocking Time 0ms – Cumulative Layout Shift 0.31

3- Points for Improvement:

Total Page Size: 1.12MB. Only two images over 100kb would need optimizing. In general as the site is stable, it does require to be responsive to various screens and platforms. Aside from few issues which need immediate attention, once restructured for latest guidelines and recommendations, more attention would be needed on web presence content in social media platforms. Lastly, the ‘Productions Supported by Alan Gordon Enterprises’ section would need to be updated with more recent movies featured. 

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