SEO Audit of


Latest SEO audit analysis I did on #Frezzi, discussing content, UI/UX usability issues, Web Presence Optimization, and good practice guidelines.

Frezzolini Electronics Inc. was registered in 1968 by owner James Crawford. Based in Hawthorne, New Jersey, Frezzi is a leading manufacturer of portable lighting and power systems for professional broadcasting and videography. Frezzi provides products to most world broadcasters. Frezzi offers a complete line of high capacity battery packs, bracket systems, advanced chargers, solar chargers, battery belts, portable lighting kits and accessories. Frezzi Energy Systems is a division of Frezzolini Electronics Inc. James Crawford turned 90 last August and is still active in the company. All Frezzi 200+ products are available in large online distributors like B&H.

1- Website Review Summary:

The domain was registered in September 1996 by the company’s owner. The site is not protected by https encryption. Keeping the same Microsoft FrontPage 5.0 as structure and removing Adobe unsupported plugins, the last design update was done in 2020. The site does not contain a meta description. The basic structure of the site is not mobile ready nor cross platform responsive. Making use of htm pages it has canonical url links. The homepage has links to social media company accounts and are not much active except for Facebook.

2- Testing:

Lighthouse mobile:

76/100 Performance – 57/100 Accessibility – 58/100 Best Practices – 58/100 SEO

GTMetrix desktop:

Largest Contentful Paint 461ms – Total Blocking Time 0ms – Cumulative Layout Shift 0

3- Points for Improvement:

Total Page Size: 612KB. As the site is minimal in its structure, it of course loads fast but does not follow current guidelines and recommendations. Although the source contains a long list of keywords which do not have any effect on indexing, it would be best to redo the site with SEO meta tags, title and description. Although an industry standard, searching for ‘professional on-camera lighting’ Frezzi does not come up in results, while the domain shows 201 inner pages indexed.

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