SEO Audit of


Latest SEO audit analysis I did on #Digital_Alert_Systems, discussing content, UI/UX usability issues, Web Presence Optimization, and good practice guidelines.

Beginning in 1954 as a custom engineering house, Monroe Electronics was founded by Robert E. Vosteen, designing and manufacturing instrumentation & systems for local industries. Late 60’s pioneering work in the early days of Cable Television (CATV) industry led to developing a cue-tone switching for the fledgling Home Box Office (HBO) movie service. In 2003 Digital Alert Systems’ founders Bruce Robertson and Tom Wood developed Emergency Alerting Systems (EAS). In late 2009 Digital Alert Systems Inc. and Monroe Electronics merged operations, manufacturing and worldwide support. Digital Alert Systems became a division of Monroe Electronics. Digital Alert Systems became the foremost market leader in the cable, telecommunications, IPTV, and campuses worldwide. Creating innovative improvements for emergency messaging products, with hardware, software, service, and providing customers with exceptional sales, service, and support. The company is based in Lyndonville, NY.

1- Website Review Summary:

The domain was registered in April 2004 and its design was last updated in 2011. The domain is https protected, the current structure is not cross-platform compatible nor mobile responsive. It misses the favicon. The site does not have any social media links. The latest article bottom footer link shown dates back to 2017. As the homepage ‘New Articles’ is current. The company’s Linkedin page shows URL which redirects to 

The homepage provides links to 3 main product categories DAS, EAS, and CATV. EAS having the latest post dated December 2021.

2- Testing:

Lighthouse mobile:

96/100 Performance – 86/100 Accessibility – 75/100 Best Practices – 75/100 SEO

GTMetrix desktop:

Largest Contentful Paint 838ms – Total Blocking Time 0ms – Cumulative Layout Shift 0.01

3- Points for Improvement:

Total Page Size: 296KB. As it appears, the content is being updated regularly with news, articles, and posts. Social Media accounts are not present. The Linkedin account is not really active. Searching for the keyword “Emergency Messaging Platform” the company’s site appears at about the 6th page of Google results. It would be important to redo the site to follow current guidelines and index properly all products. Of course, keeping social media accounts active with silo structured posts and related information will help greatly in improving web presence. 

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