SEO Audit of


Latest SEO audit analysis I did on #AcceleratedMedia, discussing content, UI/UX usability issues, Web Presence Optimization, and good practice guidelines.

Accelerated Media Technologies Inc. was founded in February 2010 by Tom Jennings. The company is composed of highly experienced mobile communications specialists who’s experience spans back nearly 40 years. Members of this team were involved with the formations of many of the networks we now rely on for news and sports; others developed the broadcast industries’ very first mobile satellite vehicles and collectively, we have been building mobile communications vehicles for the broadcast and law enforcement industries. AMT is an affiliate of Cabot Coach Builders Inc., and is a leading manufacturer of mobile communication and detection vehicles, mobile surveillance vehicles, mobile ATMs, and mobile office vehicles for national and international markets.

1- Website Review Summary:

The domain was registered in March 2010 and the first site was online in May 2010. The current site design and structure dates back to about November 2012. The site is secured with https. The current site is not cross platform compatible nor mobile ready. The site’s internal search counts 71 pages. The latest news announcement post dates back to 2017. The homepage has both social media links to Twitter and Facebook. Only Facebook is currently active. The existing Linkedin page is not active and is not present on the homepage.  The ‘Exclusive Technologies’ section has a broken link to Products do have corresponding downloadable specs sheets. The search function works correctly.

2- Testing:

Lighthouse mobile:

65/100 Performance – 96/100 Accessibility – 67/100 Best Practices – 62/100 SEO

Time to Interactive: 4 s

GTMetrix Desktop:

Largest Contentful Paint 1.1s – Total Blocking Time 50ms – Cumulative Layout Shift 0

3- Points for Improvement:

Total Page Size: 1.44MB. The site needs to be redone to follow current guidelines and recommendations. The site needs to be mobile compatible. For instance, the current homepage does not have a call to action. The footer is almost as big as the hero section. The list of Products is not structured aside from the two categories. A contact form in the contact page would be more practical from copy pasting emails from the list of contacts. News and Articles posts should be updated to reflect current projects and innovations. Google My Business, Twitter, and Linkedin accounts need to be kept regularly updated.

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