Latest SEO audit analysis I did on #Patchbays, discussing content, UI/UX usability issues, Web Presence Optimization, and good practice guidelines.
Audio Accessories, Inc. was founded in 1969 and is led by Timothy Symonds. The company is located in Marlow, NH, United States and is part of the Communications Equipment Manufacturing Industry. Audio Accessories, Inc. has 40 total employees across all of its locations and generates millions in sales. Audio Accessories has been the leader in this business for over fifty years, manufacturing super-reliable high-end audio patchbays. Ever since Audio Accessories is the company the audio and video professionals turn to, whether they need one or hundreds of patchbays. Rackmount standards, audio, video, data, analog, digital, standard ¼” or mini Bantam, normal or half normal, terminated or non terminated, wired or unwired, punching tool termination or EDAC or DB-25 connectors, Audio Accessories patchbays provide it all.
1- Website Review Summary: Patchbays.com
The domain was registered in January 1996. The current design dates back to 2001. The site is not protected with https and not mobile ready nor cross platform responsive. The site does not contain any social media company account links. A Facebook page exists and was last active in 2019. The Linkedin page of the company is not updated. Some pdfs date back to 2011. The domain shows 80 internal pages and pdf links. The domain has canonical htm page structure.
2- Testing:
Lighthouse mobile:
97/100 Performance – 63/100 Accessibility – 75/100 Best Practices – 70/100 SEO
GTMetrix Desktop:
Largest Contentful Paint 1.2s – Total Blocking Time 0ms – Cumulative Layout Shift 0
3- Points for Improvement:
Total Page Size: 717KB. The site does not have a meta description. As expected, the small amount of elements and tiny structure the site loads fast and shows high results in terms of performance. Of course there is no doubt the site needs to be redone to follow current guidelines and recommendations. Similarly social media accounts need to be created/updated as well as Google My Business profile updated. Lastly, Google First-Mobile indexing would make top of the list priority in redesigning the current site.
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