SEO Audit of


Latest SEO audit analysis I did on #Sonifex, discussing content, UI/UX usability issues, Web Presence Optimization, and good practice guidelines.

For decades Sonifex has been a widely known and reputable professional audio brand in the UK and in the world. Located in Irthlingborough, Northamptonshire Sonifex was Incorporated in 1983 and in operation for about 53 years. Marcus Brooke has been the managing director and CEO since 1994. In 1999 the company gained ISO9002 certification. Continuous excellence in product manufacturing in the audio industry from analog/digital, AES/EBU, phone hybrids, to the latest Dante standard products. In Australia for over thirty years Sonifex Pty Ltd traded as Innes Corporation before being acquired by Sonifex Inc. in 2014 ( The office is located in Hornsby, Australia.

1- Website Review Summary:

The site domain was registered in Aug 1996, the .com in Oct 1999. The site is https secured, the last design update was made in early 2013, it should be redone to follow current guidelines. The site internal pages are canonical and are pointing regardless of either domain or Flags for various languages actually are only different for the Australian and the Dutch one. Social media accounts exist, Linkedin, Facebook and Twitter are active, and the icons are outdated. Logo header subtitle is hidden by the wave graphic. Search box in the home page is not functioning. The site is not mobile compatible, nor browser responsive. Company’s products, news, press releases, and presentations pdfs are updated. The ‘Press Releases’ page shows unclear link ‘Related Links:’ should read ‘Yearly Releases’ and should be pointing to the actual section.

The header menu is very heavy in sub categories drop down menus. Product pages provide all required information but are difficult to navigate. The homepage seems to be more like an e-commerce interface and should be streamlined.

2- Testing:

Lighthouse mobile:

40/100 Performance -48/100 Accessibility -54/100 Best Practices -67/100 SEO

Time to Interactive: 16.9 s

GTMetrix desktop:

Largest Contentful Paint 1.7s – Total Blocking Time 0ms – Cumulative Layout Shift 0.02

3- Points for Improvement:

Total Page Size – 2.54MB. Many png low resolution images. Large embedded Youtube clips Javascript.

The overall design of the UK site should at least follow the more recent layout and structure used in the AU (Australian site) updated in July 2015. Note that the DE (Deutsch) version is currently broken. As well the several flags point to the same Deutsch site. The newer Australian site also shows outdated social icons and the Google map contact page is broken.

𝐑𝐞𝐚𝐝 𝐟𝐮𝐥𝐥 𝐚𝐫𝐭𝐢𝐜𝐥𝐞 𝐡𝐞𝐫𝐞:

Please like and share this website audit, as the aim here is to improve your web presence, and remain constructive 🙂


#seo #seoaudit #audiovisual #video #broadcast #broadcasting #healthcare #marketing #webdesign #webdeveloper

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