Latest SEO audit analysis I did on #Phasetek, discussing content, UI/UX usability issues, Web Presence Optimization, and good practice guidelines.
Phasetek, Inc. was established, incorporated and active since 17 May 1991 by Kurt Gorman, now with David Gorman and Matthew Nelson, Kurt Gorman serves as company President. Matthew Nelson serves as Plant Manager. Phasetek manufacturing facility is located in Quakertown, Pennsylvania, USA, and includes a complete sheet metal, machine shop, and assembly departments. Phasetek, Inc. is part of the Communications Equipment Manufacturing Industry. The company specialize in Radio broadcasting & communication equipment, including AM broadcast & duplexing equipment, iso couplers & antenna tuning units. Phasetek, Inc. is dedicated to provide the broadcast industry high quality AM Phasing and Branching systems, Antenna Tuning units, Multiplexers, and RF components.
1- Website Review Summary: PhasetekInc.com
The domain name was registered in March 2001. The current design made with basic html dates back to 2015. The homepage provides a link to the company’s Facebook page, somewhat but inactive since October 2020. The Linkedin page of the company is not yet claimed. The site is https protected and is not cross platform compatible nor mobile ready. The homepage refers to the last catalog uploaded dated January 2017. There is minimal activity on the site and no pages for news releases or articles. The search plugin function is still working. As the company keeps being present to exhibitions like NAB, there is no reference nor announcements added to the site.
2- Testing:
Lighthouse mobile:
93/100 Performance – 94/100 Accessibility – 92/100 Best Practices – 83/100 SEO
GTMetrix Desktop:
Largest Contentful Paint 695ms – Total Blocking Time 22ms – Cumulative Layout Shift 0.0
3- Points for Improvement:
Total Page Size: 1.19MB. Landing Page image at 192kb to be optimized. As Expected the landing page is so basic, the response time is very high, hence high performance found. Serious issues were found with basic Google Insights and GTMetrix evaluation as such; Links are not crawlable, Page is blocked from indexing. Browser errors were logged to the console, and Serving static assets issue with an efficient cache policy 49 resources found. In order to provide pleasant browsing experience on mobile and on desktop, it would be recommended to redo the site to follow current guidelines and recommendations.
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