Latest SEO audit analysis I did on #OspreyVideo, discussing content, UI/UX usability issues, Web Presence Optimization, and good practice guidelines.
Originally known as ViewCast Inc, Osprey Technologies Inc. known today as Osprey Video Inc. the company is based in Texas and was established in 1998. A manufacturer of industry leading Hardware Encoders, Video Capture Cards & Video Workflow Accessories, with its partner Variosystems AG, a global manufacturing services and fulfillment network. In July 2021 Osprey Video expanded its Engineering and Manufacturing capabilities with the move to the new Flower Mound, Texas Headquarters. Peter Ermish is the CEO and General Manager at Variosystems, as well as Director at Osprey Video. Roger Bieri has been the CEO at Osprey Video since 2014 and leading Strategic Projects at Variosystems. Aside from a large selection of video capture cards, converters and switchers for the broadcast, health, military and other industries, Osprey offers hardware and software customization for various customer needs and applications.
1- 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐑𝐞𝐯𝐢𝐞𝐰 𝐒𝐮𝐦𝐦𝐚𝐫𝐲: ospreyvideo.com
The domain was registered in 1998 by Variosystems AG Switzerland. The site is well secured with Https, it is mobile compatible but not browser responsive. The site was redesigned several times in the past couple of years, currently done on the Wix platform. The site is clean, streamlined and easy to navigate. The hero banner seems to have a design issue. (Variosystems.com site was updated in June 2021 on a wordpress platform). The Osprey logo has over the years always been positioned on the header right side. Research has shown website visitors’ eyes are mainly looking first at the top left where it is expected to see the company name. The header menu does not provide an ‘About’ page. The ‘Buy’ Page provides pdfs for various reseller addresses. The ‘Privacy Policy’ is a pdf, ‘Warranty info’ a pop up, the ‘RMA request’ a form on a plain page. The ‘Markets and Solutions’ page has a different design from other pages. All 8 ‘Case Studies’ read more do not provide a page nor a pdf. The ‘Join our team’ does not link anywhere. The social media Facebook, Linkedin, Twitter accounts are active. The company Google My Business account was claimed and updated with one review. Internal domain search shows 59 pages.
2- 𝐓𝐞𝐬𝐭𝐢𝐧𝐠:
Lighthouse mobile:
50/100 Performance – 96/100 Accessibility – 100/100 Best Practices – 98/100 SEO
Time to Interactive: 8.7 s
GTMetrix desktop:
Largest Contentful Paint 677ms – Total Blocking Time 0ms – Cumulative Layout Shift 0
3 – 𝐏𝐨𝐢𝐧𝐭𝐬 𝐟𝐨𝐫 𝐢𝐦𝐩𝐫𝐨𝐯𝐞𝐦𝐞𝐧𝐭:
Total Page Size – 1.30MB. Although the site design is recent and follows best practices, it has an outdated look to it, it is not responsive. For consistency, the ‘Products’ menu in the desktop and in the mobile should be a drop down as opposed to a popup. The footer links should all be streamlined to all pages or pdfs (preferred pages for indexing). A search box should be added to search through products. In terms of activity the site would need News, Events, (more)Press Releases, and Blog pages.
Please like and share this website audit, as the aim here is to improve your web presence, and remain constructive 🙂
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#seo #audiovisual #video #broadcast #broadcasting #healthcare #marketing #webdesign #webdeveloper
