SEO Audit of


Latest SEO audit analysis I did on #MuxLab, discussing content, UI/UX usability issues, Web Presence Optimization, and good practice guidelines.

Muxlab Inc. formerly Mux Lab Inc./NHC Communications Inc. is based in Montreal, Canada and has been led by its president Daniel Assaraf since 2002. In November 2021 Raviv Kramer joined the company as CTO. MuxLab is a leading designer and manufacturer of connectivity and distribution solutions for commercial and residential installations of all sizes. MuxLab products have been implemented in countless, high quality AV installations in every major market around the world. Since its inception in 1984, the company continues to be a forerunner of technological advances in signal distribution and connectivity. MuxLab has recently launched MuxMeet, a set of tools for a video conferencing platform, DigiSign digital signage solutions, and MuxStream a Multi Camera Live Streaming Solution.

1- 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐑𝐞𝐯𝐢𝐞𝐰 𝐒𝐮𝐦𝐦𝐚𝐫𝐲:

The domain name was registered in November 1999 and the site design was last updated in 2017. The WordPress database is protected and the site uses canonical urls but some links do not have descriptive text. The site is Https protected, it has a Google tag, and uses Yoast SEO plugin for indexing. The site has a robots.txt configuration. The ‘News’ section is kept updated. The Social Media links found in the footer are active accounts; Facebook, Twitter, Linkedin and Youtube. The site is mobile friendly, cross platform, and responsive. It seems that the latest presentations and catalogs are outdated. Search for main domain internal pages shows 1,980 inner pages. The B2B Portal subdomain contains 215 items and was created in December 2019 with a woocommerce theme.

Keyword Search and Indexing

MuxLab is well known in the industry, trade blogs, and always present in national and international trade shows for years, in terms of web presence, a keyword search for ‘SDI Fiber Extender’ in several variations shows Muxlab in first page results and for some it holds 1st position over all its competitors. For a more generic search ‘AV over IP’ MuxLab is placed 28 in Google search results. Lastly, the search for ‘​​hdmi matrix switcher’ Muxlab is at 39. MuxLab distributors as well index very well all products, B&H Photo and Adorama for instance lists about 400 MuxLab SKUs. academy courses platform since Nov 2019 Streaming services platform since Nov 2020 Digital Signing services since Sept 2021 redirects to Russian website since May 2018 Russian website since Nov 2019 redirects to Swedish website strangely redirects to similar products but is an unrelated company from the Netherlands.

2- 𝐓𝐞𝐬𝐭𝐢𝐧𝐠:

Lighthouse mobile:

17/100 Performance – 50/100 Accessibility – 69/100 Best Practices – 77/100 SEO

Time to Interactive: 29.9 s

GTMetrix desktop:

Largest Contentful Paint 3.6s – Total Blocking Time 623ms – Cumulative Layout Shift 0.06

Fully Loaded Time  4.5s

3 – 𝐏𝐨𝐢𝐧𝐭𝐬 𝐟𝐨𝐫 𝐢𝐦𝐩𝐫𝐨𝐯𝐞𝐦𝐞𝐧𝐭:

Total Page Size – 4.64MB. 5 images over 100kb to be optimized. Overall design would need updating to the latest browsing recommended structure and guidelines. In the ‘Our Brands’ section, the Broadcast would need some design corrections. The inner page ‘Commercial-digital-av’ for instance has a link to ‘Dante Speakers’ but no products are shown unless removing ‘?plenv=c’​​ from the url.  The newsletter popup would need configuration. Footer dates need to be updated. Unused Social icon link to Google+ to be removed. Adding the phone number on the mobile and on the desktop version next to the email on the top of the header. Careers section seems outdated as well as the Privacy policy. As products are sold in Europe a GDPR page would be needed. Lastly, in terms of branding it would be recommended to have a continuous look and feel across all product platforms (all subdomains).

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