SEO Audit of


Latest SEO audit analysis I did on #AVP-Mfg-&-Supply, discussing content, UI/UX usability issues, Web Presence Optimization, and good practice guidelines.

AVP MFG. & SUPPLY INC. was founded in 1985 and registered in February 1994 in Cambridge Ontario, Canada by Daniel Baker. President and Member of the Board of Directors. AVP MFG & Supply Inc. based in Canada is a manufacturer of commercial broadcast, telecom, and satellite equipment, including the design and manufacturing of audio, video, and digital jackfields, connectors, wire and cable assemblies. AVP sells through world-wide distribution, and also partners directly with clients, designing and manufacturing custom jackfield and panel solutions for its broadcast, telecom, and satellite customers and OEM relationships.

1- Website Review Summary:

The domain name relating to its flagship product and not the company name was registered in August 1999. The current design dates back to about 10 years around 2012. The domain is not HTTPS protected. The site is not cross platform compatible nor responsive. The structure of the site is not mobile ready. The social media accounts link to inactive pages in Facebook, Twitter and Linkedin. The Google My Business account is present in the site as a map, and it is claimed but not active.

Searching for “Jackfields” AVP appears in position 31 third page in Google Search Results. The page source code of the site shows  there is no description and a long list of keywords, which for a long while now Google does not use meta keywords as search result criteria. Trade shows and News sections are not updated. The New products and product catalog download pdfs are up to date. Sitemap, Terms and Privacy pages are missing.

2- Testing:

Lighthouse mobile:

88/100 Performance – 84/100 Accessibility – 75/100 Best Practices – 80/100 SEO

GTMetrix Desktop:

Largest Contentful Paint – 800ms – Total Blocking Time 0ms – Cumulative Layout Shift 0.01

3- Points for Improvement:

Total Page Size: 1.41MB. As much as custom orders interface can be very precious to place orders for jackfields it is urgent to redo the site to follow current user interface and user experience standards and recommendations. To avoid risks of getting hacked and to avoid being penalized by Google in indexing and search results, protecting the domain is urgent as well.

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AVP Mfg. & Supply Inc. Homepage
AVP Mfg. & Supply Inc. Google Research