SEO Audit of


Latest SEO audit analysis I did on #360systems, discussing content, UI/UX usability issues, Web Presence Optimization, and good practice guidelines.

360 Systems Broadcast was registered in 1972 by Robert Easton. The company is currently led by Alan Jermagian, CEO and Brad Cox, CTO. 360 Systems’ focus is new technology for the broadcast, entertainment and pro-AV industries. The mission of 360 Systems’ is to deliver high-value broadcast products that have significantly greater capabilities, and much lower costs. 360 Systems designs and manufactures innovative video and audio products at its headquarters in Newbury Park, California. The company is a privately held California corporation. 360 Systems is celebrating its 40th year serving the broadcast and pro-AV industry. Globally renowned for its DIgicart systems in the late 90’s, in 2020, the TSS 2470II Variable Time Delay was released, adding flexible playout control to the basic set-and-forget 2470 Network Time Delay. By 2021 360 Systems added another model to the Time Delay line-up, the dual channel TSS – 2470II DualZone Time Delay. DualZone provides two independent playout channels to serve two different time zones or allow independent cue and review of the delayed feed.

1- Website Review Summary:

The domain name was registered 26 years ago in May 1996. The current site structure design dates back to 2015. The domain is secured with https ssl encryption. The site is not multi platform compatible and not responsive. The site is not mobile compatible. The site has Linkedin and Facebook social media links to account page feeds with not very much activity. The hero homepage slider is updated with current and upcoming announced products. “In The News”, “Press Releases”, “TradeShows” dates back to 2021. International sales for Applied Electronics is a broken link /contact.php and should read /contact. Products sections are providing all the expected information. Homepage and product page images could be optimized as they are slowing the site down. The search functionality works well. The site is optimized with Yoast WordPress based SEO plugin and seems it would need to be fully reviewed to make it fully configured, as links were found uncrawlable.

2- Testing:

Lighthouse mobile:

84/100 Performance – 90/100 Accessibility – 100/100 Best Practices – 92/100 SEO

GTMetrix Desktop:

Largest Contentful Paint 1.3s – Total Blocking Time 48ms – Cumulative Layout Shift 0.41

3- Points for Improvement:

Total Page Size: 5.14MB. The site is based on a WordPress theme with Yoast SEO plugin. The overall performances are satisfactory but could greatly be improved to follow current recommendations and guidelines for cross platform compatibility and mobile browsing. Homepage images are not optimized, 7 images are over 100kb with one at 1.17MB. 

Please like and share this website audit, as the aim here is to improve your web presence, and remain constructive 🙂

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