SEO Audit of


Latest SEO audit analysis I did on #Grundy-Telcom-Integration, discussing content, UI/UX usability issues, Web Presence Optimization, and good practice guidelines.

Grundy Telcom Integration Inc. is headquartered in Burlington Ontario Canada, and with an office in Tampa, Florida US. The company was established in 2007, and incorporated under the name GTI America Inc. by its founder and president Brian Grundy. ​​Grundy Telcom Integration Inc. provides engineering, manufacturing, and construction services, related to the installation and continued operation of broadcast transmitter facilities, towers, and antenna systems world wide. GTI is equipped and ready for the DTV repack in Canada and the United States. The company and crew handles any tower, including large broadcast towers up to 2000’ tall. The company removes, installs, or modifies heavy broadcast antennas (top mount or side mount) with weights ranging from 500 Lbs. to over 25,000 Lbs. Total Solutions from components through to complete turnkey, GTI’s team of seasoned broadcast industry technicians and engineers provides planning, design, construction, management, improvement and maintenance for AM, FM & TV stations and related systems and networks.

1- Website Review Summary:

As there are two domains active, I suppose the most recent would be the replacement of the older one, both are active without any redirect. The newer site was registered in January 2018 and it is not https secured. As well the newer site has not changed since 2018. The site under analysis is registered in May 2007. The site was built around the Wix website builder.  It is secured with https encryption. The homepage does not have a favicon, the homepage social media accounts link to inactive Twitter and Facebook accounts since 2017. The company’s Linkedin page was claimed but is not active. The site is not cross platform compatible and although it is mobile ready, graphic design issues are seen on the mobile version of the site.

2- Testing:

Lighthouse mobile:

96/100 Performance – 88/100 Accessibility – 100/100 Best Practices – 83/100 SEO

GTMetrix Desktop:

Largest Contentful Paint – 1.6s – Total Blocking Time 16ms – Cumulative Layout Shift 0

3- Points for Improvement:

Total Page Size: 1.17MB. Some homepage images could be optimized to reduce the page size. It appears the site would be the replacement of or just the USA version of the site with its address in Florida. Being a WordPress based site, and although made in 2018 it does follow more recent guidelines. It would be recommended to have the site secured with https ssl encryption. As well update the footer’s menu links as pages are not configured correctly. Lastly the contact email uses the previous’ site domain name. ‘Company’ in the header’s menu goes to the ‘About us’ page. 

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