SEO Audit of


Latest SEO audit analysis I did on #EnsembleDesigns, discussing content, UI/UX usability issues, Web Presence Optimization, and good practice guidelines.

Ensemble Designs was founded in 1989 and was incorporated in February 1993 by DAVID G.S. WOOD, the current President and chief executive officer. The company is based in Nevada City, California. The company’s line of business includes the manufacturing of radio and television broadcasting and communications equipment. Ensemble Designs Inc provides solutions for live streaming and professional broadcasting. Showing the DualPath Signal Multiplexing, which carries two video signals in a single channel’s bandwidth. Ensemble Designs announces the addition of RTMP streaming protocols to its NXT line of H.264 MPEG Encoders. With the addition of RTMP to the NXT 450 and 445, users can now stream directly to both the Wowza enterprise and cloud systems. Stream live to the web! All with an incredibly easy to use interface. Go anywhere, stream live from anywhere at full broadcast quality.

1- Website Review Summary:

The domain was registered in July 1996. The current design dates back to 2012. The domain is not protected with https and expired ssl certificate. Testing tools were unable to analyze the submitted URL.

The structure of the site is cross platform compatible and mobile compatible. The site contains within the hero slider a flash video player unable to load “Cannot load video.. This video is unavailable.” The is unable to load. There are no social media links on the homepage. A linkedin page of the company exists and is inactive. The Facebook company’s page exists and was last active in 2019. The search function works correctly. Translation links available are linked to broken pages or older pages. “Show and Events” latest post dates back to 2019. “Press’ page’s latest post dates back to 2016. “Videos” page’s latest post dates back to 2019. In partners page links to various solutions goes to pages with broken video links.

2- Testing:

Lighthouse mobile:

–/100 Performance – –/100 Accessibility – –/100 Best Practices – –/100 SEO

GTMetrix Desktop:

Largest Contentful Paint – –s – Total Blocking Time –ms – Cumulative Layout Shift –

3- Points for Improvement:

Total Page Size: –. As the actual analysis of the site was not possible due to expired ssl certificate. Looking into the source code, it was found that there is no meta description nor keywords. A Google Manager Tab UA- was found. It would be recommended to redo the site to follow current recommendations. Once secured, the home page content images should be optimized. Internal links should all be canonical and verify and fix all broken links. Products PDF are download links without optional prompt to avoid automatic download. Internal domain search found 1150 inner pages and downloadable pdfs.

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