Latest SEO audit analysis I did on #Coaxial, discussing content, UI/UX usability issues, Web Presence Optimization, and good practice guidelines.
Coaxial Dynamic Inc. was founded in 1969 and the company is based in Middleburg Heights, Ohio. The company’s team found; Al Prinz Director, David Prinz, Dave Kaltenborn, and John O’Brien. Coaxial Dynamic Inc. is a leading manufacturer of precision RF power measurement and termination equipment. For over 30 years, professionals and Amateurs have relied on the accuracy and flexibility of their comprehensive and attractive line of directional wattmeters, line sections, plug-in elements, interchangeable connectors, dummy loads, and other useful RF products. DX Engineering is proud to offer the Coaxial Dynamics line of quality RF meters and accessories.
1- Website Review Summary: Coaxial.com
The domain name was registered in March 1996. The current design has actually not changed since the first time launched in 2001. The latest product page update was made in September 2019 for The Coaxial Dynamics Model 81096 Web Watchman unit. The website was designed on a discontinued platform, the FrontPage Editor Document Microsoft FrontPage 6.0. The site is made with htm frames and incompatible with Chrome browsers. The site is still not secured with HTTPS, it is not responsive, nor compatible with mobile browsing. There is no SEO plugin nor meta description. Numerous keywords in the metadata were found. The search functionality uses Fusionbot search engine. There is a sitemap, internal domain search shows 99 pages/pdf. There is no social media account linkable from the site. A Linkedin page is autogenerated by Linkedin and not yet claimed. It seems that the Google My Business map listing is as well not claimed.
2- Testing:
Lighthouse mobile:
–/100 Performance – –/100 Accessibility – –/100 Best Practices – –/100 SEO
GTMetrix Desktop:
Largest Contentful Paint – 396ms – Total Blocking Time 0ms – Cumulative Layout Shift 0
3- Points for Improvement:
Total Page Size: 299KB. Lighthouse could not return results while testing the site. As expected since the site was built with a discontinued website editor. As expected it is important the site needs to be redone to follow current user interface and user experience standards and recommendations. To avoid risks of getting hacked and to avoid being penalized by Google in indexing and search results, protecting the domain is urgent as well.
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