SEO Audit of


Latest SEO audit analysis I did on #BroadcastConcepts, discussing content, UI/UX usability issues, Web Presence Optimization, and good practice guidelines.

Broadcast Concepts Inc was founded in November 2004 by Andrew M. Griffith, current president. The company is based in Medley, Florida. Broadcast Concepts design and manufacture RF amplifier modules & assemblies. Most assembly manufacturing and RF testing is done in house. The company supports custom requirements across a wide range of industries from Commercial Broadcast, CO2 laser drivers, MRI machines and Radars. The company currently design, develop, test and manufacture RF amplifiers and wireless components for commercial broadcast, Industrial, Scientific and custom applications. The business operates from a 4000 SF commercial manufacturing facility. 

1- Website Review Summary:

The domain name was registered in July 2003. The current design dates back to May 2014. Using an e-commerce php based structure, the site is not cross platform compatible nor mobile ready. The site is protected with https encryption. It is unclear if the online payment process is operational as a note mentions to place orders by email or phone, and provides various modes of payment other than online. The site contains a large amount of SKUs and a domain search shows 739 inner pages and pdfs downloads. The search function works correctly. The social media links found in the footer, Facebook and Twitter, are going to the president’s private account and to a non-existent Twitter account. The Linkedin page exists and is not linked on the homepage. All 3 social media accounts need to be kept active. Google My Business is claimed and should be included in the contact page.. Terms and Policy pages exist and are linked in the footer. The sitemap page is well structured. The homepage needs to be updated as it shows notice of 2021 year end vacation days.

2- Testing:

Lighthouse mobile:

98/100 Performance – 75/100 Accessibility – 75/100 Best Practices – 100/100 SEO

GTMetrix Desktop:

Largest Contentful Paint 1.0s – Total Blocking Time 0ms – Cumulative Layout Shift 0.1

3- Points for Improvement:

Total Page Size: 375KB. Broadcast Concepts products are very specialized RF amplifiers and wireless components and it would be recommended to redo the site to follow current guidelines and recommendations. Keeping an ecommerce site structure in addition to providing relevant pages for product descriptions, solutions, categories, applications etc.. As well white papers, news releases, product review, case studies, customer testimonials, would be important for the company’s web presence.

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