Latest SEO audit analysis I did on #BirgerEngineering, discussing content, UI/UX usability issues, Web Presence Optimization, and good practice guidelines.
Birger Engineering Inc. was registered in January 1999 by Erik Birger Widding, the current owner and president. Still active as per Linkedin profile and last annual report filing was recorded in September 2021. Originally founded as an engineering consultancy, specializing in the implementation of vision and compression algorithms, it has since evolved into a manufacturer of products of its own design. Birger Engineering lens control systems enable the remote and automated control of low cost consumer and professional camera lenses, and are utilized in the machine vision, broadcast, security, surveillance and entertainment markets. Birger Engineering manufactures lens mounts and motion control systems for high-quality low-cost lenses made for consumer and professional imaging. Remote and automated control of focus and aperture.
1- Website Review Summary: Birger.com
The domain name was registered in February 1999. The site is protected with https ssl encryption. The current design dates back to 2017. The site is not cross platform compatible nor responsive. The site is not mobile compatible. The internal domain search shows a total of 42 URLs and pdf links. The latest engineering drawings and pdfs date back to 2017. The current price list provided dates back to May 2018. The link to the eBay ‘surplus’ store shows no products available. The only link to social media present is to Twitter’s president account, last active in 2019. The company’s Linkedin page is inactive except for a recent post referring to a talk by the president to be given at the European Machine Vision Association – EMVA Business Conference from May 12 – 14, 2022 in Brussels, Belgium. The company’s history page refers to its last stage in 2008.
2- Testing:
Lighthouse mobile:
100/100 Performance – 84/100 Accessibility – 83/100 Best Practices – 80/100 SEO
GTMetrix Desktop:
Largest Contentful Paint 1.5s – Total Blocking Time 0ms – Cumulative Layout Shift 0.01
3- Points for Improvement:
Total Page Size: 77.6KB. The current site does not have a meta description. As expected with such site structure with almost no elements nor images, the site will of course load fast and show high marks in accessibility and performances. There is no doubt the site needs to be updated to comply with latest guidelines and recommendations for best browsing experience and user interface. Making it mobile compatible would be a huge improvement for visitors.
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