Latest SEO audit analysis I did on #AheadTek, discussing content, UI/UX usability issues, Web Presence Optimization, and good practice guidelines.
Ahead Magnetics, Inc. was registered in April 2002 by Timothy Higgins the CEO. The company’s brand name AheadTek is located in San Jose, California. As a proven global supplier, AheadTek remains poised to present cost effective solutions for specialty magnetic head and head drums applications for most standards from analog to digital tape supports. Customer Focused, Manufacturing Operation, Service, and Support. An impressive collection of resources has been assembled including top-flight engineering and manufacturing personnel along with leading edge manufacturing equipment. AheadTek, the industry benchmark for product performance, quality, reliability, delivery and service. The company is regularly present in global trade exhibitions and will be present at this year’s NAB 2022 at booth C11317.
1- Website Review Summary: AheadTek.com
The domain name was registered in April 2002. The site is not protected with https encryption. The outdated site design structure is therefore not cross platform compatible nor mobile ready. The current design dates back to 2013. The site is missing terms and policies pages. The site does not show any social media company accounts presence. Linkedin page couldn’t be found. Listed in Linkedin is Patrick Johnston the current Vice President at AheadTeK. Linkedin company page for Ahead Magnetics, Inc. exists and lists Ed Soldani as CFO. The homepage header menu links work only for the contact and home pages. The icons for the IBC and NAB Show links are reversed. The link icon for ‘Order Product Online’ is under construction.
2- Testing:
Lighthouse mobile:
100/100 Performance – 92/100 Accessibility – 83/100 Best Practices – 80/100 SEO
GTMetrix Desktop:
Largest Contentful Paint 339ms – Total Blocking Time 0ms – Cumulative Layout Shift 0
3- Points for Improvement:
Total Page Size: 297KB. No meta description found on the homepage. The current basic html structure of the site is composed with a couple of low resolution images and various links. As expected, measuring tools show fast response and well structured results. The site needs to be redone with the latest guidelines and recommendations to improve indexing. More information on actual products, product catalog, articles, posts would be valuable. Samples of testimonials and case studies would also be beneficial.
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