Latest SEO audit analysis I did on #Active_Storage, discussing content, UI/UX usability issues, Web Presence Optimization, and good practice guidelines.
Active Storage was registered in September 2013 by Albert Saraie, the current worldwide executive vice president. Based in Chatsworth, California, Active Storage, LLC is the innovative storage leader for media and creative professionals, broadcast, post-production, on-line and archive solutions. Fast, reliable and easy to deploy, Active Storage products deliver a best-of-breed user experience, marrying award-winning industrial design, unmatched speed, reliability and customer service. Ease of use and robust performance make Active Storage the first choice for complex professional storage deployments in the creative industry.
1- Website Review Summary: Active-Storage.com
The domain Active-Storage.com was registered in October 2013. The domain ActiveStorage.com was registered in November 2003 and is redirecting to Active-Storage.com. The site is built around Joomla CMS builder, it is not https protected. The site is cross platform compatible and mobile ready. The current design dates back to 2017. The site does not include details in the ‘About’ page nor include the company’s team. There are no social media links in the site and none was found except for the Linkedin company page, which has no activity. The site does not have any press, articles and product announcement nor newsletter. The terms and conditions link is a pdf document. The support link goes to a Zendesk interface showing little activity. The header phone number is not clickable. There is no search functionality. Products and Solutions are well laid out. The footer content color contrast needs to be adjusted for better SEO. The call to action in the Solution section for the product page would be more relevant to link to the contact page as products are listed below the section.
2- Testing:
Lighthouse mobile:
65/100 Performance – 79/100 Accessibility – 83/100 Best Practices – 82/100 SEO
GTMetrix Desktop:
Largest Contentful Paint 1.2s – Total Blocking Time 0ms – Cumulative Layout Shift 0.01
3- Points for Improvement:
Total Page Size: 813KB. The homepage has two images over 100kb to be optimized. The first priority which needs attention is to secure the site with https encryption. The site does not have a meta description. More activity in social media , and specially on site activity would greatly help in optimization. Testimonials, and more recent videos in the video section would be recommended. Redesign and reduce the size of the footer as it is as big as the hero section. There is no snippet in Google search results nor Google My Business company profile. Claiming the profile at Google would be best and be included in the contact page map as company and not only as address coordinate.
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