Latest SEO audit analysis I did on #TriveniDigital, discussing content, UI/UX usability issues, Web Presence Optimization, and good practice guidelines.
Triveni Digital Inc was registered in July 1996. Based in Princeton,New Jersey the company develops systems that enable television service providers and broadcasters to deploy enhanced programs and services to their viewers. Triveni Digital’s products for program guide and metadata management, data broadcasting, and video quality assurance are renowned for their ease of use and innovative features. Working with leading industry partners, Triveni Digital with about 30 employees strong, employs an open and standards-compliant approach to the digital television market. Triveni Digital, Inc. provides metadata management and content distribution systems. The Company offers solutions for broadcast, cable, telco, and IPTV networks. Triveni Digital serves customers in the United States. The company is led by Mark Simpson, current President and CEO.
1- Website Review Summary: TriveniDigital.com
The domain was registered in February 2000, based on a wordpress platform; the site’s current design dates back to 2010 following a website update as flash plugin was discontinued. The site is not secured with https ssl. The site is not cross platform compatible, not browser responsive nor mobile ready. The homepage has social media links to company accounts. Social media accounts are kept active, Facebook, Twitter and Linkedin. The site as well is kept active with latest news, press releases and presence in industry exhibitions alike NAB2022. Some links were found broken, for instance a non updated career post. Catalogs for latest products are up to date. The search function is a redirect to google search string. Search for”broadcast metadata management” Triveni appears in position 21 third page in Google Search Results. The online shopping is based on the shopify platform for online purchases.
2- Testing:
Lighthouse mobile:
89/100 Performance – 71/100 Accessibility – 75/100 Best Practices – 82/100 SEO
GTMetrix Desktop:
Largest Contentful Paint 1.7s – Total Blocking Time 0ms – Cumulative Layout Shift 0
3- Points for Improvement:
Total Page Size: 556KB. The structure of the site is lacking optimization, and although very lite size, it loads at 1.7s. Some images can be optimized on the homepage. All in all the company keeps the site updated and social media accounts active but it would be strongly recommended to update the site to be mobile compatible and desktop responsive. Securing the site is of the utmost urgency.
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