SEO Audit of


Latest SEO audit analysis I did on #Oppenheimer-Camera-Products, discussing content, UI/UX usability issues, Web Presence Optimization, and good practice guidelines.

Oppenheimer Camera Products Inc. was registered in September 1999 by its founder and owner Marty Oppenheimer. The company is based in Seattle Washington.  Since 1992, the company is globally known and has developed innovative products for the film and video industry. Beginning with the Microforce Panhandle system, with specialty lenses, the Spin Axis 360 Head, battery systems for Aaton and Arri cameras, and monitor yoke mounts for a wide variety of HD monitors. Oppenheimer Cine Rental caters to rental houses, production companies and individual camerapersons. To this day the company provides innovative, problem-solving products geared to all productions.

1- Website Review Summary:

The domain name was registered in December 2003. The site is secured with https encryption. Oddly enough the homepage only has been redesigned in October 2016, keeping all internal pages with previous older design. The homepage does not contain a title element, nor high resolution images. Both domain and points to Link to the rental page is unsecured. The ‘News’ page has not been updated since 2011, and the site’s Blog page remains empty. The social media links Facebook and Linkedin are only present in the rental page, and both accounts are not active. There are 8 internal pages in the domain and 22 pdfs links. By the owner’s own words in a 2018 interview the rental business is not as active as it used to be, and it shows as the rental pricing catalog dates back to 2014.

2- Testing:

Lighthouse mobile:

84/100 Performance – 53/100 Accessibility – 83/100 Best Practices -77/100 SEO

GTMetrix desktop:

Largest Contentful Paint 1.0s – Total Blocking Time 0ms – Cumulative Layout Shift 0.19

3- Points for Improvement:

Total Page Size: 419KB. As the homepage is somewhat ‘fresh’ in terms of design as it is mobile ready, it lacks all expected links to important documentation; terms and conditions, privacy policy, return policy, warranty information, and sitemap. Social media links should be added and kept active. Catalog, Product documentation and price list should show current dates. News and Blog pages should be kept active. The company is shown in Google My Business map but it should be claimed.

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