Latest SEO audit analysis I did on #CTCtower, discussing content, UI/UX usability issues, Web Presence Optimization, and good practice guidelines.
Coast to Coast Tower Service Inc. is based in Waxahachie, Texas. The company was registered in October 1997 by Michael T. Jackson. The current president is Todd Jackson. Mary Faulkenberry is the office manager. CTC Tower Service is a Broadcast Tower and Antenna Specialist. For 25 years the company has provided Emergency Services, Tower Maintenance, Structural Installations & Upgrading, RF Installations, Guy Wire – Pressure Injection Lubrication, Tower Plumb & Tension, and Tower Inspections. The company is a member of NATE – The National Association of Tower Erectors, Associate Member of NAB The National Association of Broadcasters, TAB The Texas Association of Broadcasters, SBE The Society of Broadcast Engineers.
1- Website Review Summary: CTCtower.com
The domain name was registered in March 2001. The current design dates back to about 2011 when updated from flash plugin. The current website is designed with a now discontinued Adobe plugin. The site is still not secured with HTTPS, it is not responsive, nor compatible with mobile browsing. There is no SEO plugin nor metatags. Link to the Quote page is broken. NAB Invitation page dates back to 2017. No favicon and no social media links on the site except the company was claimed in Google My Business map. There is a company Linkedin page but it is still not claimed. Sample of tower inspections done in 2008 is available in pdf as download and pretty extensive.
2- Testing:
Lighthouse mobile:
100/100 Performance – 65/100 Accessibility – 83/100 Best Practices – 60/100 SEO
GTMetrix Desktop:
Largest Contentful Paint – 222ms – Total Blocking Time 0ms – Cumulative Layout Shift 0.02
3- Points for Improvement:
Total Page Size: 92.0KB. It seems this homepage is the lightest ever tested, as expected it sure does load fast and show 100 in performances. Not to be misled, the site is not compatible with current browsers nor secured so it will most likely be penalized by Google algorithm. As expected it is important the site needs to be redone to follow current user interface and user experience standards and recommendations. To avoid risks of getting hacked and to be indexed in Google search results, protecting the domain is urgent as well.
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