Latest SEO audit analysis I did on #AtkinsonSound, discussing content, UI/UX usability issues, Web Presence Optimization, and good practice guidelines.
Atkinson Sound Inc. was originally incorporated in January 2008 by the current owner Hoyt Atkinson in Kamas, Utah. Atkinson Sound has been operated for about 40 year by Hoyt since August 1980, the company is a sound and video company serving the event and installation markets. The rental and production department supports events from very small gatherings to large concert events. The system integration and sales department designs, engineers, and installs ‘State of the Art’ audio and video systems.
1- Website Review Summary: AtkinsonSound.com
The domain AtkinsonSound.com was registered in February 2011, and the domain AtkinsonSoundInc.com was registered in June 2009 and it replicates the domain AtkinsonSound.com and does not redirect correctly. Similarly AtkinsonSound.com is https secured but lacks redirecting. The current design dates back to January 2014. The site is not cross platform compatible nor mobile ready. It lacks favicon, sitemap and terms pages. The home page text shows graphic design issues. The site does not have articles nor latest news letters nor recent testimonials. The site does not link to the sole social media account Facebook page, very little active. The Linkedin company page is not claimed and shows only the owner as an employee of the company.
2- Testing:
Lighthouse mobile:
99/100 Performance – 84/100 Accessibility – 83/100 Best Practices – 90/100 SEO
GTMetrix Desktop:
Largest Contentful Paint 462ms – Total Blocking Time 0ms – Cumulative Layout Shift 0
3- Points for Improvement:
Total Page Size: 1.06MB. The audio console in the hero image is 479KB and could be optimized. The site is outdated and needs to be redone to be fully cross platform compatible and mobile ready. Ideally showing a more recent client’s name list. Testimonials, actual deployments and updated installation customers would be important to update as well. Google Search result page shows no snippets when searching the company name. There is no Atkinson Sound Inc. listed in Google My Business.
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