Latest SEO audit analysis I did on #Dolgin, discussing content, UI/UX usability issues, Web Presence Optimization, and good practice guidelines.
Dolgin Camera Power was created by Alexander Dolgin owner and president in 1997. The company Dolgin Engineering Inc. was registered in 2008 and based in Lexington, Massachusetts. The company’s brand and products are widely known in the industry. Dolgin Engineering develops and manufactures Battery Chargers and various mobile power accessories serving Video Production, TV Broadcast and related industries in the USA and internationally. Large and small customers range from production studios to major media corporations such as NBC, CNN, HBO and Apple.
1- 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐑𝐞𝐯𝐢𝐞𝐰 𝐒𝐮𝐦𝐦𝐚𝐫𝐲:
The company’s website domain https://dolgin.net/ redirects to dolgin.net/zen_dolgin/ online e-shop theme platform content. The website was created in mid 2002, the current redirected version dating back to 2015. The site is https protected and is cross-platform responsive for mobile browsing.
A configuration error can be seen over the logo breadcrumb which shows the page name.
Social media Facebook, Twitter, Pinterest are not active since nov 2020. Linkedin company page is not created. Footer social logo for Facebook points to Pinterest. The ‘News’ page is not active, last post was nov 2020. The site does not have canonical page URLs. Searching for internal site pages, 317 internal pages were found. The site lists 131 products, seemingly products are sold for some at lower prices at distributors outlets. 118 products are listed in B&H Photo and 111 listed in Adorama websites.
The Technical Support form is using a google form, although well secured but requires you to login to a gmail account to fill in the form.
2- 𝐓𝐞𝐬𝐭𝐢𝐧𝐠:
Lighthouse mobile:
81/100 Performance – 73/100 Accessibility – 77/100 Best Practices – 73/100 SEO
GTMetrix desktop:
Largest Contentful Paint 1.3s – Total Blocking Time 0ms – Cumulative Layout Shift 0.08
3 – 𝐏𝐨𝐢𝐧𝐭𝐬 𝐟𝐨𝐫 𝐢𝐦𝐩𝐫𝐨𝐯𝐞𝐦𝐞𝐧𝐭:
The load size of the site is 351KB. The homepage hero slider images are optimized but of low quality.
Although the website e-commerce template by ‘Zen-Cart’ seems to be performing well in terms of structure and speed, the overall structure would need updating to the latest browsers standards and Google guidelines. Lastly, blog, news and social media accounts would need to be regularly updated.
Please like and share this website audit, as the aim here is to improve your web presence, and remain constructive 🙂
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