Latest SEO audit analysis I did on #Autocue, discussing content, UI/UX usability issues, Web Presence Optimization, and good practice guidelines.
Autocue has provided teleprompter broadcasting solutions since 1955. It is based in Twickenham, London, UK. Vitec Videocom (Vinten) a division of the Vitec Group plc (1995) acquired Autocue in October 2014. Vitec has also supplied prompters via its subsidiaries Autoscript Ltd since 2006.
Autocue has the broadest teleprompter range, with the leading hardware and software product at every price-point. Tens of thousands of users worldwide, ranging from schools and videographers to high-end broadcasters. Autocue provides a line of products, accessories and software solutions. Divided in three categories of prompters, ‘starter’, ‘professional’, and ‘master’ Autocue also provides rentals under the merged company Autoscript.
1- 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐑𝐞𝐯𝐢𝐞𝐰 𝐒𝐮𝐦𝐦𝐚𝐫𝐲:
The site Autocue.com is secured with https but some internal links are still redirecting to http pages. The website is not mobile friendly and not responsive for various screen sizes. Social media Facebook, Twitter, Youtube, and Linkedin are not active. As per footer’s date the site was last updated in 2016. The Blog and News pages are not active as per last post dated 2016. ‘Legal’ link in footer points to an empty page asking to use other links
The search box function is not working. ‘Events’ and ‘teleprompters’ links go to a page saying the e-shop is no longer operating. Cookies notice pops up regardless of session active. ‘Become Reseller’ form ‘reached limit’ warning no longer usable. “Slavery and Human Trafficking Act” was added recently as required under Vitec group legal requirement. Autocue products are listed in (B&H, Adorama..) major distributors under Autocue and Autocue/QTV. Query site:autocue .com search shows 658 internal pages.
2- 𝐓𝐞𝐬𝐭𝐢𝐧𝐠:
Lighthouse mobile:
60/100 Performance – 69/100 Accessibility – 85/100 Best Practices – 58/100 SEO
Time to Interactive: 6 sec
GTMetrix desktop:
Largest Contentful Paint 3.5s – Total Blocking Time 113ms – Cumulative Layout Shift 0.01
3 – 𝐏𝐨𝐢𝐧𝐭𝐬 𝐟𝐨𝐫 𝐢𝐦𝐩𝐫𝐨𝐯𝐞𝐦𝐞𝐧𝐭:
The load size of the site is 2.21MB. The homepage graphic image currently at 649KB could be cropped and optimized. Obviously the site needs to be redone to the latest browsing and design standards. As for most other Vintec brands, sites have been updated over time and some still need attention. For brand recognition, it would be important to update the site as per current ‘Market Research Insights’ has issued the ‘Global Teleprompters Market Growth 2021-2026’ research report, which shows competitiveness of about a dozen teleprompter providers in the market.
Please share, as the aim here is to improve your web presence, and remain constructive 🙂
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